Easy to apply, full coverage & perfect color match for red hair.. So much easier than having to use dye to re-do the roots & just took moments to get the full coverage & blend.The powder matched the red color of my hair, & was very easy to apply with the provided sponge.I applied it to the gray roots on the top of my scalp & near the hairline & though I've exercised & sweated, I haven't experienced any issues with the powder bleeding onto my face, clothes or pillow case.The color has stayed through repeated brushings of my hair, over several days.Definitely would recommend & purchase again.