Achieve Your Best Skin Yet with the Best-Selling Face Serums

Face serums have become an essential part of a skincare routine nowadays, with an ever-increasing range of products flooding the market. It can be overwhelming to choose the right serum that caters to your skin needs. After all, serums are powerful concentrated formulas that deliver active ingredients deeper into the skin than any other products. This makes them extremely effective in addressing facial concerns, from hydration to fine lines and ageing.

To help you navigate through the sea of options, we have compiled a list of the most popular face serums that are well-loved by beauty experts and enthusiasts. Whether you're looking for a serum to help reduce wrinkles, brighten skin tone, or to hydrate and nourish, you'll find it here. Finding a serum that works for you can be a game-changer for your skin, and we hope our list will make your search easier. So why not explore the range today and give your skin the pampering it deserves?

La Roche-Posay Hyalu B5 Hyaluronic Acid Serum

La Roche-Posay Hyalu B5 Hyaluronic Acid Serum

La Roche-Posay Hyalu B5 hyaluronic acid serum helps to improve the skin's natural repairing process and helps stimulate repair of damaged skin. Hyaluronic acid effectively plumps the skin which reduces the appearance of fine lines and wrinkles, as well as improving skin hydration and texture. Madecassoside accelerate helps stimulate collagen synthesis which gives skin its firm and elastic quality. Skin immediately recovers bounce suppleness and a fresh complexion.

£ 32.99 £ 45 26%

La Roche Posay Pure Niacinamide 10 Serum

La Roche Posay Pure Niacinamide 10 Serum

La Roche Posay Pure Niacinamide 10 Serum is a powerful dermatologically tested formula that contains 10% niacinamide, and 5% HEPES (gently exfoliates). Also contains hyaluronic acid to help retain the skin's natural moisture. The texture of this hypoallergenic serum adapts perfectly to the skin without leaving it greasy or oily. In turn, its moisturizing action ends up soothing sensitive skin for up to 48 hours. Thus, sensations like dryness, tightness, and itchiness are immediately gone. All in all, this serum evens out the complexion of the face by fading hyperpigmentation while hydrating and calming it. In the end, the skin is much brighter, smoother to the touch, and with even fewer visible dark spots.

£ 35.99 £ 45 20%

La Roche-Posay Effaclar Serum Ultra Concentrated

La Roche-Posay Effaclar Serum Ultra Concentrated

La Roche-Posay effaclar serum is an ultra-concentrated serum that targets breakouts and reduces the appearance of blemishes and imperfections. It is for oily, blemish-prone skin and is also suitable for acne-prone skin. The La Roche-Posay Effaclar serum uses a trio of acids to resurface and refine the complexion. Pores are deeply unclogged thanks to salicylic acid, which helps prevent blackheads and blemishes forming. LHA offers a gentle exfoliation to slough away dead cells, while glycolic acid clarifies the skin and encourages cell renewal, leaving you with radiant and clearer skin.

£ 35 £ 99 64%

La Roche-Posay Pure Vitamin C10 Serum

La Roche-Posay Pure Vitamin C10 Serum

The La Roche-Posay vitamin C serum is formulated for customers with wrinkles, lack of radiance and skin irregularities. It is for all skin types even combination and sensitive skin. Pure Vitamin C works on reintroducing the elastic properties of skin. While Hyaluronic Acid plumps skin with moisture to soften the appearance of fine lines and wrinkles. Deeply hydrating and skin-smoothing, it also contains Salicylic Acid to gently exfoliate away dead skin for a brighter, more uniform tone and texture. Its dose of Thermal Water, with exceptional mineral diversity, delivers soothing, restorative and protective benefits.

£ 39.99 £ 99 59%

La Roche-Posay Retinol 0.3 Percent Vitamin B3 Serum

La Roche-Posay Retinol 0.3 Percent Vitamin B3 Serum

This is the first retinol serum from LRP to fight the visible signs of aging with a unique formulation for sensitive skin. The La Roche-Posay Retinol 0.3% + Vitamin B3 Serum is specifically formulated for those concerned with dehydration, skin irregularities (complexion) and wrinkles, but also searching for a serum suitable for sensitive skin. RETINOL targets fine lines, wrinkles and improves appearance of uneven skin texture and tone. VITAMIN B3's Soothing agent helps keep skin soft, plump and supple by improving moisture retention. GLYCERIN intense hydration and helps restore skin's precious moisture barrier

£ 39.99 £ 99 59%

Paulas Choice Skin Perfecting 2 Percent BHA Liquid Exfoliant

Paulas Choice Skin Perfecting 2 Percent BHA Liquid Exfoliant

Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant is a fast absorbing liquid removes built-up dead skin cells and fights blackheads and breakouts. The powerhouse ingredient behind this gentle, exfoliating liquid is BHA, a clinically-proven blemish buster that works to unclog pores down to their oiliest depths. The result is a dramatic improvement in the skin's appearance, feel and function which leads to healthier skin, clearer and younger-looking skin. As well as this, Witch Hazel and Green Tea Extract help soothe skin with reparative anti-oxidants so the complexion is left bright and clear.

£ 14.99 £ 56 73%

Timeless Skin Care 20 Percent Vitamin C and E Ferulic Acid Serum

Timeless Skin Care 20 Percent Vitamin C and E Ferulic Acid Serum

Timeless Skin Care 20% Vitamin C + E Ferulic Acid Serum brightens skin, builds collagen and evens out tone. Enhanced with Vitamin E and Ferulic Acid to correct hyperpigmentation + discoloration and promote healthy skin turnover. This powerful Vitamin C serum restores and neutralizes environmental stressors that can accelerate the signs of aging. Includes a 20% concentration of L-ascorbic acid, a highly effective skin antioxidant and collagen builder. Offering all-day protection against environmental pollutants, the lightweight, non-greasy formula absorbs quickly and transparently in the skin. It is recommended for all skin types.

£ 116

Timeless Skin Care Vitamin C plus E 10 Percent Ferulic Acid Serums

Timeless Skin Care Vitamin C plus E 10 Percent Ferulic Acid Serums

Timeless Skin Care 10% vitamin C plus E ferulic acid serum combines powerful antioxidants and hydrating ingredients to brighten dull skin and reduce the signs of aging. A gentle version of our Best Seller 20% Vitamin C + E Ferulic Acid Serum, it is recommended for all skin types, including sensitive skin. This 10% concentration of L-ascorbic Acid will help restore dull, discolored, and stressed skin, while providing 24/7 protection against environmental pollutants.

£ 176.99

Timeless Skin Care Coenzyme Q10 Serum

Timeless Skin Care Coenzyme Q10 Serum

This anti-aging trifecta works overtime to replenish and repair while smoothing fine lines and wrinkles. Q10 Serum with Matrixyl 3000 and Hyaluronic Acid is made with 3 wrinkle-fighting superstars and is the ultimate weapon to fight the visible signs of aging. Q10 is a powerful, naturally occurring antioxidant that energizes skin cells. Matrixyl 3000, a safe alternative to Retinoids and Retinols, maximizes the synthesis of collagen in the skin, while Hyaluronic Acid increases and retains moisture for skin that looks and feels hydrated.

£ 116.99

Timeless Matrixyl 3000 Serum for Unisex

Timeless Matrixyl 3000 Serum for Unisex

Rebuild your skin from the inside out with Matrixyl 3000. Timeless Matrixyl 3000 Serum contains Matrikines, a powerful anti-aging peptide which helps reverse the signs of aging by encouraging the skin's own natural collagen synthesis, essential for supporting plump and youthful skin. The potent age-fighting serum stimulates the skins collagen repair mechanisms which improve overall skin elasticity, firmness, and texture.

£ 116.99

CeraVe Resurfacing Retinol Serum

CeraVe Resurfacing Retinol Serum

Resurfacing Retinol Serum with Ceramides and Niacinamide designed to reduce the appearance of post-acne marks by exfoliating and brightening the skin, while protecting the skin's natural barrier. It is suitable for blemish-prone skin, sensitive and younger skin. This resurfacing retinol serum gently exfoliates to help fade the appearance of post-acne marks and even skin tone, while protecting the skin's natural barrier. All CeraVe products have been developed with Dermatologists.

£ 16.99 £ 35.99 52%

CeraVe Hydrating Hyaluronic Acid Serum

CeraVe Hydrating Hyaluronic Acid Serum

Developed with dermatologists, NEW CeraVe Hydrating Hyaluronic Acid Serum is gentle on the skin, a lightweight serum that provides 24 hour hydration and moisture to the skin. Formulated with 3 Essential Ceramides and Hyaluronic Acid, the formula helps to protect the natural skin barrier and retain moisture on the skin. The gel cream formula can be used alone, layered under moisturiser, or as a makeup base. It helps protect the skin's natural barrier, retain skin's natural moisture, and soothe skin. It is enriched with 3 Essential Ceramides, Hyaluronic Acid, and Vitamin B5. CeraVe Hydrating Hyaluronic Acid Serum was developed with dermatologists.

£ 15.99 £ 35.99 55%

CeraVe Skin Renewing Retinol Serum

CeraVe Skin Renewing Retinol Serum

Developed with dermatologists, its unique formula - with 3 essential ceramides - is designed to reduce the look of fine lines and wrinkles with virtually no irritation. Anti-aging facial serum with Retinol to help improve skin's texture including visible signs of aging for more radiant skin and Hyaluronic Acid to help retain skin's natural moisture, and Niacinamide to help calm skin. This lightweight serum is with a gel texture and a non-greasy feel. If layering with an eye cream or facial moisturizer, apply Skin Renew Retinol Serum in a thin layer and allow to fully absorbing into skin before applying additional products.

£ 17.99 £ 35.99 50%

CeraVe Skin Renewing Vitamin C Serum

CeraVe Skin Renewing Vitamin C Serum

Developed with dermatologists, CeraVe Vitamin C Serum visibly brightens and helps to restore the protective skin barrier. Potent antioxidant L-Ascorbic acid (the purest form of vitamin C) helps to even skin tone and continuously brighten while helping to defend against radicals and provide antioxidant benefits. Gentle, lightweight formula helps restore the protective skin barrier and improve hydration, leaving skin soft, radiant and healthy-looking.

£ 15 £ 35 57%

COSRX Advanced Snail 96 Mucin Power Essence

COSRX Advanced Snail 96 Mucin Power Essence

This COSRX Advanced Snail 96 Mucin Power Essence comprises 96% of skin friendly snail secretion filtrate that is effective at repairing damaged skin, improving skin elasticity and maintaining hydration level all day long. It only contains essential ingredients, which nourish, repair and revitalize the skin. Our Advanced Skin Snail Essence features a lightweight texture that immediately seeps in to the skin upon application and delivers multiple effects. The snail essence will leave your skin hydrated and with a healthy glow.

£ 10.99 £ 28 60%

The Ordinary Niacinamide 10 Percent Zinc 1 Percent Face Serums

The Ordinary Niacinamide 10 Percent Zinc 1 Percent Face Serums

Niacinamide (Vitamin B3) is indicated to reduce the appearance of skin blemishes and congestion. A high 10% concentration of this vitamin is supported in the formula by zinc salt of pyrrolidone carboxylic acid to balance visible aspects of sebum activity. Vitamin and Zinc has been carefully blended with Niacinamide to ensure a formula that gives visible results without greasiness or heaviness. Zinc and nicotinamide work together make hyperpigmentation to balance sebum secretion and reduce pore blockage, face serum for women help skin instauration flexibility. Vitamin is a powerful anti-oxidant. Skin appears brighter and dark spots are less visible.

£ 7.99 £ 14.99 46%

Drunk Elephant T.L.C.Framboos Glycolic Night Serum

Drunk Elephant T.L.C.Framboos Glycolic Night Serum

Drunk Elephant T.L.C. Framboos Glycolic Night Serum is a 12% glycolic serum for night that refines and resurfaces skin by gently dissolving the glue that holds dead skin cells to the surface and increasing collagen production Horse Chestnut, Bearberry and White Tea help to calm, brighten and protect. Go from a lifeless complexion to an absolutely luminous one, practically overnight! It is suitable for all skin types. Drunk Elephant formulations only contain ingredients that are there to benefit skin health and support the formulation, keeping them safe and making them ideal for even the most sensitive skin.

£ 38 £ 48.07 20%

Drunk Elephant C-Firma Day Serum

Drunk Elephant C-Firma Day Serum

Drunk Elephant C-Firma Fresh Day Serum is designed to be mixed by you before its first use, which maximizes the potency of its delicate (but powerful) ingredients while keeping the formula fresh. This super-potent 15% vitamin C day serum is packed with antioxidants, essential nutrients, and fruit enzymes to firm, brighten, and improve signs of photo aging. The result is a noticeably diminished appearance of photo damage, replaced by incredible radiance and luminosity.

£ 59.99 £ 89 32%

The Ordinary Buffet Multi-Technology Peptide Serum

The Ordinary Buffet Multi-Technology Peptide Serum

The Ordinary buffet multi-technology peptide serum is a water based serum with multiple anti-aging technologies that visibly improves signs of aging. It contains a base of 11 skin-friendly amino acids and multiple hyaluronic acid complexes, tackles dry skin, dullness, loss of elasticity, dark spots, hyperpigmentation, fine lines and wrinkles.

£ 11.99 £ 28.99 58%

The Ordinary Hyaluronic Acid 2 Percent B5 Smoothing Serum

The Ordinary Hyaluronic Acid 2 Percent B5 Smoothing Serum

The Ordinary Hyaluronic Acid 2% + B5 is a water-based formula combining low-, medium- and high-molecular-weight hyaluronic acid molecules and a next-generation HA cross polymer to support hydration to multiple layers of your skin. It also targets the appearance of wrinkles and textural irregularities. Plus, it uses pro-vitamin B5 to enhance hydration at the outer layers, resulting in smoother, plumper skin. Hyaluronic acid serum for face can effectively reduce hyperpigmentation; minimize spots and wrinkles for fairer and elastic skin with a radiant glow.

£ 7.99 £ 15.99 50%

Face serums can truly make a difference in your skincare routine. They help to target specific skin concerns and provide added nourishment and hydration to your skin. When it comes to selecting the right serum for your skin, make sure to consider your skin type and specific concerns. Also, don't be afraid to invest in a high-quality serum that may offer better results in the long run. With consistent use, a good serum can help you achieve a glowing and healthy complexion. So, why not add a face serum to your daily routine? Your skin will thank you for it!